I am the founder of BonitaBeauty Lashes.

I didn’t create this guide because I simply researched how to start a lash business. I created it because I actually started one. With over 7 years in the lashes business, I have gone through everything. From finding manufacturers, choosing lash products, creating packaging, setting prices, building an online store, approaching retailers and influencers, running paid ads, and trying to figure out how to get a growing beauty brand in front of the right customers.

And not everything worked.

I’ve spent money on strategies that didn’t bring the results I expected, tested different selling platforms, dealt with the realities of competing with cheaper products, and learned that having a beautiful product is very different from knowing how to sell and build a business around it.

That experience is why I created The Lash Business Blueprint. I wanted to put the lessons, systems, tools, and mistakes I wish I had avoided, into one practical guide for the person starting where I once started.

This isn’t a story about having everything figured out. It’s about helping you start with more information than I had.