Adia Wright has been passionate about nails since the 1990s, long before she ever stepped foot in a classroom. Her natural gift for beauty and her heart for service led her to start practicing nail care informally as a teen — and years later, that same passion inspired her to become a licensed nail professional, holistic nail care expert, educator, and entrepreneur.
She is the founder of It’s Not About the Nails, a wellness-focused nail business that combines high-quality service with healing, restoration, and care for the whole person. After leaving a successful corporate career, Adia launched her business in 2015 to follow her true calling — creating meaningful client experiences that go far beyond polish.
Adia is also the author of the completed book, “25 Things You Need to Know Before Getting a Nail Service,” which educates clients and empowers nail techs to set boundaries, improve communication, and elevate the standard of service in the beauty industry.
In 2025, she expanded her mission with the launch of The Nail Code, a media brand and YouTube channel built for nail professionals who want to grow smarter, earn more, and provide better services. Through videos, consulting, and continued education, Adia helps nail techs move from hustle to alignment — building profitable, purpose-driven businesses without burning out.
At every stage, Adia remains deeply rooted in service, community, and her unwavering love for the nail industry. Her journey continues to inspire others to rise in confidence, skill, and purpose — one service, one strategy, and one story at a time.
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