Hey gworl! I’m Cheeky—founder of The Plush Lab, the ultimate luxe hub where ambitious women come to elevate their credit, secure the bag, and build digital empires. I’m also the creative force behind Plush Digital Gworls, a brand that empowers women through ebooks, courses, and all things digital income.

As a single mom and multi-venture mogul, I know what it means to hustle with heart. I created this space for women like me—those who are done playing small, ready to fix their finances, leave that 9-5, and start living life on their own terms. Let's embark on this journey together.