Every week, a dozen new Instagram trends and trending audios flood the feed. By the time you've noticed one, three more have already taken its place. Trends move at the speed of a scroll and for brands and content creators, the pressure to keep up c...

What is an Instagram Carousel? An Instagram carousel is a single post that allows users to swipe through multiple images or videos. It’s one of the most engaging formats on the platform because it keeps users on your content for a longer period of t...

Since the release of Instagram’s "Edits" app, rumours have circulated that the platform demotes or restricts the reach of Reels edited in third-party apps. However, in January 2026, Adam Mosseri, Head of Instagram, explicitly denied this. Yo...

In November 2025, the Head of Instagram, Adam Mosseri shared simple, tactical steps you can take to significantly increase your reach. If you want to grow in 2026, these five elements are non-negotiable: The Hook: You need a reason for your audience...

In December 2025, Instagram began rolling out a strict new limit: reducing the maximum number of hashtags from 30 down to just 5 on both Reels and feed posts. Having tested this across multiple creator and business accounts in early 2026, I can conf...