I’m April Poynter—writer, coach, creative, and intuitive guide for women ready to rise.

Through Blushing Phoenix, I support those who’ve lived too long in the shadows of social anxiety, chronic blushing, and self-doubt.

Through Ignite, I help creative, sensitive women who’ve lost themselves to people-pleasing and perfectionism remember who they are—so they can live fully, freely, and without apology.

And through my personal brand, April Poynter, I hold space for full-spectrum transformation—whether you're healing, building, leading, or reinventing.

Every product I create and every coaching session I offer is born from the fire I walked through myself—grief, shame, postpartum depression, corporate trauma, self-erasure, and the long climb back to my own voice.

This store isn’t just a collection of items. It’s a soul-led toolkit for becoming. All crafted to remind you that you’re not broken, you’re becoming.

They exist to stir something in you. To hold space for your healing. To invite you to take up space, speak your truth, and move through life as your whole self.

If you're here, you’re not here by accident.

You're standing at the edge of something sacred.

Let’s rise.

Together.

Feel free to learn more at www.blushingphoenix.com or www.aprilpoynter.com