Retailers spend a lot of time obsessing over what they sell. Pricing. Packaging. Promotions. Assortment. But there’s a second question that matters just as much (and honestly… sometimes more): How easily can customers discover it? Because if shopper...

Discounting is often the first lever retailers pull when sales slow down. But here’s the truth: In many stores, sales don’t drop because customers don’t want to buy. Sales drop because the store doesn’t make it easy to buy. Before you mark anything ...