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Blog Posts
“Most veterinary practices don't struggle because they lack profit — they struggle because they leak cash.” This insight from recent veterinary financial research stopped me cold. Because it's true, isn't it? You're seeing patients. Your schedule i...
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“Cash is not king. Cash flow is.” I remember hearing that for the first time from a practice consultant who had watched dozens of clinics grow in profit while quietly bleeding out financially. And it struck me—most veterinary owners think revenue i...
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Here's something that'll make you sit up straight: 82% of businesses fail because of cash flow issues—not profit problems. And veterinary clinics? You're hit even harder because of fluctuating demand, payroll-heavy operations, and rising supplier c...
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Here's something that'll make your head spin: I've seen veterinary practices with $300k in annual profit nearly go under. Not because they weren't good at what they did. Not because pet owners stopped coming. But because they ran out of cash on a T...
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Here's something most veterinary clinics don't realise: you're sitting on a marketing goldmine. Not in some fancy tech stack or expensive ad campaign. Right there in your practice management software. Your CRM. Your appointment scheduler. Every boo...
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Here's something most vets won't admit: they'd rather perform emergency surgery on a hedgehog than write another Instagram caption. Has a familiar ring? You're brilliant at what you do—diagnosing, treating, saving lives. But marketing? That's a dif...
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You know what's wild? Most veterinary practices are sitting on a goldmine of client data—birthdays, vaccination schedules, surgery follow-ups—and doing absolutely nothing with it. Meanwhile, your clients are getting hyper-personalised emails from A...
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Ever feel like you're drowning in spreadsheets whilst your competitors somehow manage to respond to every inquiry within minutes? Here's what nobody tells you: they're not working harder. They've just stopped doing it manually. Surveys indicate tha...
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Right now, whilst you're reading this, a pet owner is Googling “emergency vet near me” at 2 AM. Another's trying to remember if their dog's booster was due this month or next. And someone else? They're sitting on hold with your clinic, waiting to b...
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Here's something nobody tells you when you open your clinic: making more money can actually make you more stressed. Sounds backwards, right? But think about it. You hit your revenue targets, book out your appointments, maybe even hire another vet… ...
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Here's something nobody tells you when you open a veterinary clinic: those financial statements your accountant sends over? They're not just paperwork. They're a crystal ball—if you know how to read them. Most clinic owners glance at the bottom lin...
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Here's something nobody tells you when you open a veterinary practice: You can have a waiting room packed with clients. A schedule booked solid for weeks, and you still lie awake at 3 AM wondering how you're going to make payroll next month. Has a ...
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You know what keeps me up at night? It's not the fear of running out of coffee. It's watching brilliant veterinarians—people who've spent years mastering their craft—stress about money because they think the only way to grow revenue is to raise pri...
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How to Set Competitive Pricing for Your Vet Services (And Stop Leaving Money on the Table) [2025 Guide] Here's something that'll make you uncomfortable: you're probably undercharging. And I don't mean by a fiver—I mean by thousands every single mon...
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Here's something nobody tells you when you're setting up your veterinary practice: the biggest threat to your clinic isn't competition—it's your own operating costs quietly eating away at your profits whilst you're busy saving lives. The veterinary...
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Right, so here's a stat that'll make you want to throw your phone across the room: 79% of veterinary leads never convert because of one simple thing—lack of follow-up. Yeah, you read that right. Eight out of ten potential clients who call your prac...
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Key Takeaways Over 70% of pet owners expect digital convenience when booking appointments—yet many clinics still fall shortAI chatbots can handle up to 85% of routine enquiries—freeing your team to focus on patient careAutomated reminders reduce no...
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Picture this: It's 9 PM on a Tuesday, and Mrs Miller calls about her anxious Golden Retriever, Max. But instead of reaching your overworked receptionist or voicemail, she gets an intelligent response that books her appointment, sends care tips, and...
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Key Takeaways Veterinary practices lose 20-30% of their client base annually—often without realising itAcquiring a new client can cost 5-7x more than retaining one—yet many vet clinics underinvest in retentionPoor follow-up after appointments is th...
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What if I told you that your gorgeous veterinary website—the one you spent $5,000 on—is actually costing you appointments every single day? Here's the uncomfortable truth: I've audited hundreds of veterinary websites over the years, and 9 out of 10...
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Here's something that'll make you sit up straight: there's an AI strategy quietly revolutionising client engagement in veterinary practices, yet most clinics haven't even heard of it. Whilst everyone's debating social media algorithms and email mar...
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You know that sinking feeling when you check your phone at 7 AM and realise three potential clients messaged your clinic at midnight… and you're only seeing it now? Yeah. They've already booked with the 24-hour emergency vet down the road. Here's w...
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Picture this: You've just finished a consultation with a client whose senior Labrador needs dental work, updated vaccines, and regular arthritis check-ups. You mention your wellness plan—$45 monthly covers everything. They nod politely, say “I'll t...
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Here's a stat that'll make you wince: the average veterinary clinic loses around $15,000 annually to no-shows. That's not revenue you're failing to generate—that's money you've already earned walking straight out the door. And here's the bit that r...
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About Me
Hi, I’m Shawn Smith!
With 24 years of experience in accounting, I’ve transitioned into my role as an account manager at a boutique digital marketing agency. I focus on creating lead-generation sales funnels, automating reputation management, and running special events and retargeting campaigns to help businesses thrive.
Writing is another passion of mine. I’ve authored several eBooks on marketing, fitness, and recipes, along with 21 articles specifically tailored to marketing for veterinary clinics and animal hospitals.
Outside of work, I’m deeply committed to community service. I love supporting my wife in her efforts to feed the working poor and homeless. When I’m not giving back, you’ll often find me keeping up with advancements in AI, watching football with my son, or diving into political discussions.
Let’s connect! Feel free to reach out to me at shawn.smith@devonshireagency.com or visit www.devonshireagency.com.