About me

William Lemoine

Hi!

Born in France and currently based in Finland, I live a simple life close to nature, where the pollution is weak but the insights are strong.

Since 2017, I’ve been working in mental performance — part science, part experience, part intuition.

I help athletes develop the mindset needed to perform under pressure — whether that pressure looks like a penalty shot, a board pitch, or making it through Monday.

My style is practical, science-based, and a bit rustic, because I believe performance isn't just built in labs or locker rooms. It's also built in the day-to-day, between the sessions, when nobody's watching.

📚 Educational Background

Master’s Degree in Psychology
Uni degree in Mental Training & Sport Psychology
Cert. in Physical Preparation, Recovery & Nutrition
Training Psychopathology & Psychoanalysis (ongoing)

⭐ Experience

Mental Coach at Turku Region Sports Academy (-2017)
Team FIN – Rifle Shooting (2018–2024)
Team FIN – Orienteering (-2023)

🧠 Want to Train Your Mind?

Whether you're chasing medals or clarity, I offer personalized coaching, workshops, and a hearty dose of psychological insight — no fluff, no jargon, just performance psychology with a pulse.

Let's talk. Or hike. Or both.

🙏 Special Thanks!

I’d like to sincerely thank everyone who’s helping me bring this project to life — athletes, coaches and specialists who contribute their energy, insight, and trust.