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Why Now?

The Child Wellbeing Crisis: A Call to Action

Children today are growing up in an unpredictable and pressured world. Many struggle with low self-worth, rising anxiety, and a lack of hope for their future.


The recent UNICEF report confirms what we see daily in our schools:

• The UK ranks near the bottom of international tables for child happiness and wellbeing.

• Too many children feel disconnected from their future, lack a sense of purpose, and struggle with motivation and life satisfaction.


The Future Me programme offers a hopeful, research-informed response to these challenges. Rooted in Future-Self Identity Theory, it helps children develop a strong sense of identity, belonging, and hope for the future through a structured curriculum and consistent language.


By nurturing emotional engagement and helping pupils vividly imagine meaningful, attainable futures, Future Me empowers children to make positive choices today.


The Case for Change in Schools

Despite the best intentions of schools, many pupils still struggle with:

• Low aspiration and fragile self-concept

• A lack of connection between learning and life outcomes

• Poor resilience in the face of setbacks

• A weakened sense of identity, purpose, and belonging


These are not just pastoral issues — they are identity issues.

Future Me addresses this challenge head-on by translating research on identity-based motivation into a structured, whole-school approach.


Research by Daphna Oyserman, Mesmin Destin, and David Yeager shows that when pupils:

• Vividly imagine meaningful future selves

• Emotionally value those identities

• And connect current effort to future goals


…they show stronger engagement, resilience, and personal growth — academically, socially, and spiritually.


Yet, primary schools have lacked a coherent, age-appropriate framework for developing these future identities. Until now.


What Makes Future Me Different?

Future Me is not a one-off workshop or PSHE bolt-on. It is structured identity work — embedded in daily school life — that:

• Shapes how pupils think about their future selves

• Strengthens their motivation, decision-making, and self-regulation

• Connects classroom learning to personal meaning and future possibilities


Delivered through a whole-school model, it reaches every pupil — every day — in ways that

are practical, inclusive, and transformative.


Core Belief

When children can see, believe in, and value their future selves, they are more likely to

become them. One choice, one moment, one dream at a time.

Why Future Me Works

At the heart of Future Me lies a powerful insight::

When children can picture who they could become, they are more motivated to work towards it today.


This is the foundation of Future-Self Identity Theory, developed through world-leading research by psychologists Oyserman, Destin, and Yeager.


Their studies show that when pupils:

• Visualise meaningful future selves

• Link today’s choices to future goals

• Feel emotionally connected to who they are becoming

…they show greater motivation, resilience, and engagement — especially those from disadvantaged backgrounds.


Backed by Evidence

“Salient, positive future self-images motivate students to engage in effortful behaviours aligned with academic goals.” — Destin & Oyserman, Journal of Experimental Social Psychology


Just one session a week can lead to:

• Increased perseverance

• Stronger focus and effort

• More goal-setting

• Deeper personal development

Why It’s Different

Future Me isn’t a PSHE or wellbeing bolt-on.

It’s the only primary programme that systematically teaches:

• Future-self salience

• Identity-linked motivation

• Personal narrative development

…across Nursery to Year 6.


Based on:

• Oyserman (2015), Pathways to Success Through Identity-Based Motivation

• Destin & Oyserman (2010), Incentivizing Education

• Yeager & Bundick (2009), Purposeful Work Goals and Meaning in Life


From a School

“Extensive work around core themes such as diversity and social justice prepares pupils to be socially aware and actively challenge injustice. The personal development programme, including pupils’ character development, is exemplary.” - School Inspection, Ofsted June 2024


What This Means for Your Pupils

Future Me helps children:

• Believe in who they could become

• Connect daily actions to long-term purpose

• Build identity, not just self-esteem

This is personal development reimagined — with identity at the centre.