If you’re an instructor, you probably know the power of social media for filling your classes. But let’s be honest—between planning sessions, teaching, answering client questions, and keeping up with your own life, creating content can feel overwhelming. And then there’s the worry of sounding “salesy” or cheesy.
The good news? Promoting your classes doesn’t need to feel forced. With the right approach—and a little help from recent tools like AI—you can keep it simple, authentic, and effective.
1. Share value, not just sales posts
Think of your social media as an extension of what you already give your class members: knowledge, motivation, and fun. Instead of posting “Come to my class!” every week, try sharing:
- A quick tip for easing stiff shoulders.
- A fun behind-the-scenes look at your playlist prep.
- A reminder of how good movement makes you feel on a tough day.
This way, when you do mention your classes, people already feel the benefit of following you.
2. Embrace short, real content
Recent trends show that people want quick, authentic posts. That means you don’t need polished, studio-quality videos. A 10-second clip of you demoing a move, or a selfie with your class (with permission), can often get more engagement than a professional promo.
Pro tip: Reels and TikToks don’t have to be fancy. Even a single clip with a caption and upbeat music can work wonders.
3. Use AI to save time (without losing your voice)
One of the biggest changes this year is how easy it is to use AI to cut down your workload. For example:
- Ask AI to generate 10 caption ideas based on your theme of the week.
- Use AI to rewrite your text in a more conversational style.
- Create a month of content ideas in one go, then schedule them.
The key is to edit AI output so it sounds like you. Think of it like a class template—you wouldn’t just teach it word-for-word, but it gives you a head start.
4. Focus on consistency, not perfection
You don’t need to post every day. A couple of times a week is enough if you’re consistent. Think of social media like planting seeds—the more you nurture them, the more people will remember you when they’re ready to join a class.
5. Make your call-to-action easy and friendly
When you do invite people to your classes, keep it light and personal. Instead of:
❌ “Book now before spaces run out!!!”
✅ “Fancy a midweek pick-me-up? I’ve got a couple of spaces left in Thursday’s Groovelates—drop me a message if you’d like to join.”
It’s warm, it’s you, and it doesn’t feel pushy.
Promoting your classes online doesn’t need to feel cheesy—it just needs to feel like you. Share value, keep it simple, and use the tools available to save time. Most importantly, remember that people aren’t just signing up for Pilates or Groovelates—they’re signing up for the energy and encouragement you bring.
So, next time you post, think: “What little spark of me can I share today?
👉 If you’re looking for fresh ideas and ongoing support, don’t forget that the Groovelates Instructor Training Hub gives you resources, handouts, and inspiration—so you never feel stuck for what to post again.