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A proven, step-by-step system to take your product from idea → retail-ready → in front of buyers.


Get Your Product Into Pick n Pay, Checkers, Dis-Chem & More!


Without signing terms you don't understand. A 1-on-1 programme with real trading agreements, your real numbers and a private session with an ex-retail buyer.


Get your pitch and your listing deck ready before you meet a buyer.



The wrong deal can sink a brand with a good product.


Founders don't lose in retail because the product isn't good enough. They lose because of terms they didn't understand:


  • A "60-day" payment term that becomes up to 120 days
  • 15%+ deducted from invoices before rebates
  • R100,000 for a short first delivery on a new listing
  • R10,000 per barcode or master data error

You usually find out after you've signed. This programme means you find out first.

How We Get You There


Various stages to help you no matter where you are in your journey.

Stage 1: Foundations | FREE

Product & Retail Readiness Audit


Find out where you stand in about 5 minutes. Built on what major retailers actually check before they list a product.

  • Your Product score and Retail score (out of 40)
  • Your retail gaps, each with what it means and how to close it
  • A clear recommendation for your next step

FREE

Stage 2: Momentum

The Blueprint - Retail strategy, pricing and listing deck


A personalised 1-on-1 programme. You learn exactly what retail will cost you, then walk into buyer meetings with your numbers and your story.

  • In-depth 1-on-1 strategy workshop on real trading agreements
  • Custom Retail Buyer Pricing Model
  • Private session with an ex-retail buyer
  • Positioning, marketing and operational readiness review
  • Fully rebuilt, buyer-ready listing deck

R13 500

Stage 3: Placement

Buyer introductions and listing meetings


Once you're ready, we help open the door. Buyer introductions and listing meetings, with coaching on your pitch, with the goal of getting you on shelf.

  • Buyer introductions through my network
  • Listing meetings set up and attended
  • Support through the process

Available after the Blueprint.

The Blueprint: Your 1-on-1 Retail Programme

Built around your product. It starts with the workshop.

Step 1: The Retail Strategy Workshop


We go through real trading agreements, line by line, so you know exactly what you're signing up for before you sign.


  • Trading terms, rebates, SWEL and strike rates
  • Real rebate percentages and contractual penalties
  • Margin expectations and your true profitability
  • Positioning and marketing for retail
  • Operational readiness: can you supply and scale?

Then we build your Custom Retail Buyer Pricing Model: the exact pricing structure you'll use to pitch and negotiate, covering retailer margins, rebate structures and payment terms.

Step 2: Private Session With An Ex-Retail Buyer

[20+ Years at a major South African Retailer]


Buyers decide what gets listed, not "the retailer".

You get direct access to someone who has made those decisions. In this private session you will:


  • Understand how buyers think
  • Learn what gets products approved vs rejected
  • Get real feedback on your product
  • Ask anything: pricing, pitch, category, strategy

This is insight most brands never get.

Step 3: Your Buyer-Ready Listing Deck


We rebuild your deck so it's ready to put in front of a buyer. It includes:

  • Clear product positioning
  • Retail-aligned pricing and margins
  • Commercial terms and rebate structures
  • Buyer-focused selling points

This is what you walk into the meeting with. Not guesswork, not fluff. A real retail sales tool.

We guide, review and refine every page until it meets buyer standards.



Ready to take your product into South African retail?


Spots are limited due to the 1-on-1 nature of this program.

Includes the strategy workshop, your pricing model, the private ex-buyer session and your listing deck.


R13 500


The Pitch: Getting In Front Of Buyers

Available after the Blueprint.



This is where most brands get stuck: getting in front of the right buyer.

Once your numbers, pricing and deck are ready, we help open the door. Through our network, including an ex-buyer, we:

  • Facilitate buyer introductions
  • Set up listing meetings
  • Attend the meetings and guide your pitch
  • Support you through the process


FAQs

Not Ready For 1-on-1 Yet? Start Here.

Most founders start by finding out where they stand.

Here are two ways to do it yourself, at your own pace.

Free: The Retail-Ready Audit

Find out where you stand in about 5 minutes.

You'll get your Product and Retail scores and a breakdown of your gaps, so you know what to fix first.

Launch To Retail (The Book)

The complete guide to trading terms, contracts and retailer-by-retailer breakdowns. 60+ pages. Learn it yourself, in your own time.


Ready for hands-on support?