Eric Erickson is an accomplished instructional design professional with over 15 years of experience developing impactful training programs. Leveraging deep expertise in adult learning principles and data-driven decision-making, he creates blended learning solutions that solve organizational problems and drive measurable improvements.

As the founder of Marketing X change consulting firm, Eric helps clients craft digital marketing and sales enablement strategies rooted in research. He is an insightful change management specialist, adept at analyzing challenges and charting detailed transition roadmaps to success.

Previously serving as a transformational Training Manager at Nielsen Media Research, Eric turned around the training function through sustainable, high-impact initiatives. His empowering leadership elevated staff performance and boosted engagement scores to an all-time high. He has also launched his own ventures BusinessAttitudes.com, guiding startups on growth strategies.

With proven skills in training needs assessments, program effectiveness measurement, and developing custom curricula using eLearning tools, Eric is a collaborative team member able to produce optimal learning outcomes. He thrives at managing multifaceted projects under tight deadlines.