Stepping into public health consulting can be both exciting and overwhelming. The flexibility, project variety, and potential for impact draw many professionals in. But the transition is not without challenges. In my own journey, and in speaking with others, I have noticed a few common pitfalls that can hold consultants back from building a sustainable and rewarding practice.
Here are three mistakes new consultants make, and how to avoid them.
1. Undervaluing your expertise
It’s easy to fall into the mindset of charging only what you think the client will pay, rather than what your expertise is worth. This often leads to under-pricing and, over time, undermines the sustainability of your practice.
A better approach: Price your services according to the value you bring. Consider the impact of your work on the client’s goals, whether that’s strengthening a proposal, improving a programme, or informing policy. When you frame your services around value, clients are more likely to see the return on investment, and you set the foundation for a viable, long-term business.
2. Saying “yes” to everything
When you are starting out, it is tempting to accept every opportunity that comes your way. The fear of missing out, or of not landing another project, can push you to agree to assignments that don’t fit your skills, interests, or capacity.
But this often backfires. You may find yourself stretched thin, working on something outside your expertise, and ultimately unable to deliver at the level you expect of yourself.
A better approach: Be intentional, choose projects that align with your strengths and where you can bring the most value. In the long run, this not only protects your energy but also helps you build a portfolio of satisfied clients who are more likely to return.
3. Skipping contracts
Sometimes, especially with smaller assignments or when working with people you know, it can feel unnecessary to formalise agreements. But without clear deliverables, timelines, and payment terms in writing, you expose yourself to confusion, scope creep, and financial risk.
A better approach: Always have a written agreement. Even a simple contract provides clarity for both sides and ensures expectations are aligned. It is a safeguard that allows you to focus on the work itself, knowing that the fundamentals are covered.
Final Thoughts
Avoiding these three pitfalls can make all the difference in building a sustainable and fulfilling consulting career.
Consulting is not just about technical skills; it is also about how you manage your practice. By being intentional, valuing your work appropriately, and setting clear agreements, you create the conditions for long-term success.
If this has prompted you to reflect on your own transition into consulting, I explore these issues further in my free, two-part masterclass, Building a Successful Public Health Consulting Career.
The recorded lessons not only cover common pitfalls, but also positioning your expertise and approaching pricing, with practical reflections and a downloadable Pricing Canvas to help you consider your next steps.
Explore the free masterclass →
And if you’d like in-depth guidance and tools on how to build your consulting practice, you can explore my online course Public Health Consulting Essentials.
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