About the Founder

Hi, I'm Lacey Rochelle.

I'm passionate about helping ambitious people create health systems that fit demanding lives.

After years of working in health and human performance, I kept seeing the same pattern:

Highly driven people knew what to do.

They simply couldn't sustain it.

Long hours, responsibilities and constant pressure meant that traditional health advice often failed them.

This led me to develop a systems-based approach to health and performance. One focused on building routines that work in real life, especially during stressful and busy periods.

Everything you'll find here is built around one philosophy:

You don't need more motivation.

You need better systems.

Because your ambition is not the problem.

Your lifestyle simply needs to be able to support it.

— Lacey Rochelle

Founder of SHINE Systems™

📸 Instagram: @shine.health_