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About Rich

Rich Latta is a rapper, producer and engineer residing in the Tampa Bay Area of Florida. He prides himself on his unique sound, fire lyrics, and creative style that touches on life, family, memories, and making the most of our One Lifetime. Having lived on the East and West Coast, as well as Florida his range within hip-hop knows no bounds. He is a Do It Yourself disciple. Rich draws influences from artists like Biggie, Jay-Z, Joe Budden, Ice Cube, Fabolous, and Russ and comes to the mic with a purpose every time. On the producer side, it's everything from east coast boom bap to futuristic trap. He's been compared to J Cole, Joe Budden, & Jadakiss. He believes we have One Lifetime to impact how we are remembered