SEO and Branding

SEO and Branding

You've worked hard on your website. The visuals are spectacular; you have listed your services and launched your brand onto the web. Then, crickets. Absolutely no response. But you have built your brand. You have the services and the product and your customer service is outstanding. You walk the walk, talk the talk, and you even have a brand-new website. Why aren't customers finding you online? You might need to tweak your SEO efforts.

Why SEO is important to your branding efforts

SEO, or search engine optimization, is essential to your branding efforts because it helps your website rank higher in search engine results. This means that when people search for keywords related to your business, your website will appear at the top of the search results. By optimizing your website for search engines, you increase your visibility and credibility, which can lead to more traffic, higher engagement, and ultimately, more conversions. In today's digital age, where most people use search engines to find information, having a strong SEO strategy is crucial to the success of your brand.

How to efficiently use SEO when building your web presence

SEO stands for Search Engine Optimization, and it refers to the process of optimizing your website to rank higher in search results. Here are some tips to efficiently use SEO when building your web presence:

1. Conduct keyword research to determine what keywords people are using to search for your product or service.
2. Use those keywords in your website content, including headings, meta descriptions, and image alt tags.
3. Ensure your website is mobile-friendly and has a fast loading speed.
4. Build quality backlinks to your website from other reputable websites.
5. Use social media to promote your website and engage with your audience.
6. Regularly update your website with fresh, relevant content.
7. Monitor your website's performance using tools like Google Analytics to track your progress and make necessary adjustments.
8. If you have a blog, make sure that you are posting and sharing content regularly. For some, this may be weekly or some may prefer to do this monthly--depending on how frequently you have an auction.
9. Utilize other organization's web presence by reaching out and collaborating with them whether it's a guest post, spotlight post, or even a shared event.
10. Don't just "set it and forget it." The web is fluid and ever-growing. Having a web presence that uses keywords and is refreshed regularly will help keep you in front of new people.

And when in doubt, remember, you don't have to do it alone. If tech isn't your arena, there is no shame in outsourcing your web design.

Photo by Ketut Subiyanto: https://www.pexels.com/photo/faceless-person-using-touchpad-on-laptop-4126724/