Should you Find a Niche as an Auctioneer or Auction Business Owner?Every business coach on social media is preaching, "Niche! Niche! Niche!" Should you niche down your work as an auctioneer or your auction business? Let's take a look at the pros and...

How Do Demographics and Economic Factors Affect Your Decision Making as an Auction Business Owner?Demographics and current economic factors have a profound impact on the decisions made by auction business owners:Target Market Identification: Demograp...

How Do Changes in the Market Affect Auction Business Owners?Market dynamics play a significant role in shaping the strategies implemented by auction business owners in several ways:Supply and Demand: Fluctuations in supply and demand within the marke...

Recent Trends in the Auction IndustryThe past hundred years has seen the fall of many auction styles and the rise of technological advances within the industry. The modern auctioneer has to stay on top of current trends if he or she want to stay rel...

Aligning Your Personal and Business Objectives as an Auctioneer and Auction Business OwnerAs an auction business owner, why is it important to align your personal and business objectives?Are you struggling with your identity as an auctioneer or aucti...

Why Business Planning is Important for AuctioneersOne of the skills that we hammer on in our pre-licensing class is the importance of business planning. It's one thing to past the state licensing exam and get your license. It's a completely differe...

How to Keep Your Auction Business Profitable During an Economic DownturnWhile auctions tend to be more flexible than other business models, sometimes we may struggle in times of economic downturn--especially if we focus on higher end, luxury items. O...

Putting Your Commission to Work: How Good Accounting Practices Can Help Your Auction BusinessAs auctioneers, our jobs revolve around money. We work for consignors to whom we have a fiduciary responsibility to get as much for their consignments as pos...

How to Find Consignments for Your AuctionWe've all been there. Things have been rocking and rolling for weeks, months, maybe even a year or so and then suddenly you have an auction scheduled and nothing to put on the block. Maybe you're j...

30 Day Content Calendar for Auction BusinessesWe all know the struggle with social media. I personally have a love/hate relationship. I love that I can connect with prospective consignors. I love that I can showcase consignments to buyers. I absolute...

Top 10 Reasons You Should be Using Social Media to Market Your Auction BusinessSocial media has become an increasingly important tool for businesses to market themselves, and auction businesses are no exception. Here are the top 10 reasons why you sh...

Top 10 Ways to Use Influencers to Grow Your BusinessHow to Use Influencers to Grow Your BusinessIn order to grow your auction business, it's important to utilize your network of influencers. Start by identifying key individuals or organizations in yo...

Top 10 Ways to Market Your Business for FreeLeverage social media: Create accounts on platforms such as Facebook, Twitter, and Instagram to engage with potential customers and promote your business.Utilize email marketing: Build an email list and sen...

Top 10 Places for Auctioneers to AdvertiseIf you're an auctioneer looking to advertise your services, there are several places you can consider. Here are the top 10 places to advertise as an auctioneer:Auction-specific websites like AuctionZip or GoT...

Top 10 Ways to Grow Your Auction BusinessBuild a strong online presence: Use social media and online marketplaces to reach a wider audience.Offer competitive pricing: Set prices that attract buyers while also generating profit for your business.Provi...