The following checklist is designed to help you optimize your website for maximum SEO results. Some optimizations are site-wide while others apply to individual pages.
SEO Optimizations for Entire Website:
❏ Your site is secured with an SSL certificate.
❏ Your site looks good on mobile phones.
❏ Images are compressed.
❏ Browser caching is implemented.
❏ HTML is minified.
❏ Unnecessary plugins and scripts have been removed.
SEO Optimizations for Individual Pages:
❏ Your primary keyword is included in:
❏ Page title
❏ The first 100 words
❏ A subheading
❏ Naturally throughout the body
❏ Your page title is compelling.
❏ Your page description is compelling and contains your primary keyword.
❏ Your page URL is short and contains your primary keyword.
❏ Your introduction is short and to the point.
❏ Your content is formatted so that it’s easy to read.
❏ Relevant videos are embedded in your content.
❏ You linked to relevant internal pages.
❏ Your content is up to date.
❏ Your content is accurate.
❏ Your content thoroughly covers the subject.
❏ You implemented structured data where appropriate.
❏ You optimized for voice search:
❏ FAQ pages
❏ Featured snippet
❏ Natural and simple writing
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