Welcome to The Creator Crew.
For creators who are ready to take their creativity and brand collabs seriously, without losing the spark that made them start creating in the first place.
This is where creators come when they're sick and tired of advice that JUST. DOESN'T. WORK.
You’ve got talent, taste 💅 and something important to say. Buuuut the algo is kicking your A$$ lately, and brands have stopped reaching out to you for collabs. 😩
No, it's NOT time to quit. You just need better tools, smarter strategy, and a second brain that isn’t buried under 400 tabs and a to-do list from hell that makes you want to chuck your laptop out the window 😭
Whether you’re here for my (now retired, but very popular!) influencer platform guide or a 1:1 strategy session, everything I offer is designed to help you create on your terms, dig yourself out from underneath a heaping pile of burnout, and reconnect to your core creative identity.
Does that sound like something you'd be into? Yes?! Awesome, let's get to work!
Hiii! I'm Courtney.
I've spent the last 14 years in the social media and influencer marketing world doing everything from building influencer marketing campaigns from scratch, to capturing and stress-posting live event content for brands, to pitching seven figure campaigns to brands I had only dreamed of working with before.
I've worked on both the brand side and agency side, and some of my clients included brands like Hilton, L’Oréal, Waldorf Astoria, Furbo, and plenty more you’ve heard of or that I'm not technically allowed to tell you about 😉
I'm now a full-time influencer marketing and creative strategy consultant who gets to choose the clients and projects that speak to me, and y'all...ngl...it's exactly as awesome as it sounds. My past self is totally jealous of my current self.
I'm also a content creator, and have been for 14 years. Since before we even called it "content creation." We actually called it blogging back then...even if you didn't have a blog 😂 I’ve successfully executed over 150 brand collabs as a creator, and reinvented myself/my content at least 6 different times online, so when I say I’ve seen this industry from every angle, I freaking mean it.
I’m not here to convince you your problem is that you’re not batching enough or that you need 8 - 15 hashtags on every post for maximum reach.
I'm not going to try to sell you one size fits all templates or coaching programs that are designed to take and take and take (from your wallet) without giving anything back. (That actually sounds like my definition of hell, so please, don't even go there!)
I care deeply about creative work that feels fulfilling, making sure creators don’t get taken advantage of, and helping passionate creatives build something they don’t secretly want to burn to the ground six months from now 😬
If that resonates with you, well then HEYYY, let's work together!
Take what you need. Leave the rest.
Need help with strategy? Want to stop second guessing your rates? Looking for vetted influencer platforms that don’t suck? FRIEND, I got you!
Below are links to my 1:1 creator strategy sessions, plus a whitepaper I wrote about pods and creators who buy fake engagement to inflate their metrics.
A little more about me.
If your content is terrible, I will tell you, but I won't be mean about it.
I'm a reluctant ADHDer (as opposed to: proud ADHDer, lol) and either because of my neurodivergence or just because of who I am, I'm allergic to BS, people who are "nice but not kind," playing politics at work (please don't make me), and doing stuff I don't want to do.
^^^That last one because...I spent SO MUCH OF MY CAREER doing stuff I didn't want to do, and sure, a lot of time, I learned from it. But most of the time, it just made me miserable. So we're not doing that anymore! Which is why I'm doing this *gestures broadly* now!
I am also actively recovering from several chronic illnesses and learning to rest before my body gives out on me. This has been "fun." And by fun I mean, the hardest lessons I've ever had to learn about pacing and not biting off more than you can chew came from my own dang body and I do not like that, but it is what it is!
