I’ve spent the last 14 years working in influencer marketing and social media, both as a creator and as a strategist for global brands like Hilton, L’Oréal, and Waldorf Astoria. I’ve built influencer departments from scratch, managed seven-figure budgets, partnered with top-tier talent, and executed more than 150 brand collaborations as a creator myself.
Professionally, I still work with brands on their influencer programs, but I also work directly with creators, because I know how hard it is to see your own brilliance (and blind spots) when you’re buried in the day-to-day.
Here's a fun (short) story: About 10 years ago, while building an influencer program from the ground up at an agency with very little help and very little background in building influencer campaigns other than the fact that I was an influencer who was partnering actively with brands (LMAO), my boss told me, “You care too much about the creators, and not enough about the clients.” She said this because I wasn’t undercutting rates or pushing contracts that didn’t feel good to me. And for that, I was reprimanded. Literally, reprimanded. FOR HAVING INTEGRITY.
But now I see it clearly. That moment showed me exactly who I was meant to advocate for 🥹 *cue the happy tears*
I don’t want creators to feel confused, undervalued, or kept in the dark. I want them to feel supported, respected, and empowered to make smart, aligned decisions for themselves.
These sessions are where allll of that work happens. I love helping creators make the most of the amazing brand they've already built, spot opportunities they didn’t know were there, and move forward with a strategy that actually fits who they are and who they want to become.
You don’t need to be anyone else. You don’t need to start over. You just need clarity, direction, and a plan that works for you, and I'm proud to say *brushes off shoulders* I can help with that.