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Welcome to The Hafley Agency

Download proven Catholic content strategies and book faith-focused digital coaching — trusted by Catholic leaders and parish teams nationwide.

Hi, I’m Niko — Catholic content strategist, speaker, dog mom, and data nerd with a heart for evangelization.

I help Catholic organizations stop winging it online and start showing up with clarity, confidence, and scroll-stopping strategy.

With 10+ years in digital marketing and certifications from Google, Meta, and Harvard (yep, that Harvard), I’ve helped dioceses, parishes, and nonprofits increase engagement by 350%+, launch viral content (the holy kind), and turn overwhelm into real outreach.

I’m obsessed with the intersection of faith, behavioral science, and digital storytelling. Why? Because the Gospel deserves better than last-minute Canva posts and “hope this works” vibes.

Whether you’re here for a toolkit, a 1:1 session, or just to find content that doesn’t make you cringe — you’re in the right place.

Let’s make your message stand out in a noisy world. ✝️📲

Digital Tools for Catholic Communicators Who Don’t Have Time to Wing It

These aren’t just eBooks — they’re strategy-packed resources used by Catholic parishes, nonprofits, and creators who want to stop guessing and start growing.

Inside, you’ll find real content formulas, behavioral psychology tips, and mission-aligned strategy that helped boost diocesan engagement by 350%.

Skip the fluff. Grab the tools. Make content that actually works.

Because posting and praying isn’t a plan.

From Pew to Platform: How Catholic Nonprofits Can Market with Purpose

Catholic Social Media Tips & Tricks for Content Creation in 2025
 In 2025, social media continues to be one of the most powerful tools for evangelization and community building in the Catholic Church. But with ever-changing algorithms, content fatigue, and new expectations from followers, it's more important...
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SEO Best Practices in Nonprofit Marketing for Catholic Organizations
Marketing for Catholic nonprofits isn’t just about promotion—it’s about mission. In 2025, Catholic organizations must navigate a fast-changing digital landscape while staying rooted in their values. From increasing donor retention to amplifying your...
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Why They Click: Behavioral Psychology Tips for Better Catholic Social Media
Social media isn't just about content—it's about behavior. Understanding why people click, share, or scroll past your posts is the key to creating Catholic content that actually connects. In our recent presentation, Social Media & Behavioral Psy...
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It’s All in the Data
If you manage social media for a parish, diocese, or Catholic organization, you already know how important your digital presence is. But what most ministry leaders don’t know is how to read the story their data is telling—or how to use it to make sm...
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What people are saying

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Before working with The Hafley Agency, we were posting without a plan and hoping for the best. Niko not only helped us understand what was working—she showed us how to lead with strategy, not stress. Our engagement has more than doubled, and our online presence finally reflects our mission.

— Marlon V.

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Niko has a gift for translating overwhelming data into clear next steps. Her insights helped us streamline our messaging, optimize our content, and finally connect the dots between what we post and how it performs. It was one of the smartest investments we've made.


— Marisa R.

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We knew we needed help, but we didn’t know where to start. The Hafley Agency came in with clarity, precision, and an incredible ability to simplify complex information. From analytics to strategy, we walked away with tools we could actually use—and results we could actually see.


— Brandon T