Real Tools for Real Change.

'm Claire McKeown an award-winning Hypnotherapist, Mindset Coach, NLP practitioner and Law of Attraction trainer, and founder of True Potential Hypnotherapy and Mind Mentor Academy.

For more than a decade, I've helped people understand their minds, change the patterns that are holding them back and create meaningful, lasting change in their lives.

My approach is probably a little different.

I don't believe personal development needs to be complicated, overly clinical or full of jargon. And I certainly don't believe I'm here to tell you how to live your life.

I'm here to help you understand why you think, feel and behave the way you do and give you practical tools to help you decide what you'd like to do differently.

I combine hypnotherapy, mindset coaching, NLP, conscious and unconscious work, human behaviour and Law of Attraction principles with something equally important:

Real Life.

Because knowing something in theory is one thing. Being able to use it when you're overthinking at 2am, doubting yourself, repeating an old pattern or standing at a crossroads in your life is something completely different.

One of the fundamental principles behind everything I teach is:

Awareness comes first.

You can't change what you don't notice.

But when you begin to recognise your thoughts, beliefs, patterns, reactions and expectations, you gain something incredibly powerful:

Choice.

My work has helped people overcome anxiety, rebuild confidence, change habits, release old patterns, understand themselves better and begin trusting their own judgement again.

Whether you find me through one of my digital resources, Mind Mentor Academy or private work, my aim is the same:

I don't want you to need me forever.

I want to give you the understanding, tools and confidence to become your own Mind Mentor because ultimately, you are the person who will be with you for the rest of your life.

Understand yourself.

Trust yourself.

Choose yourself.

Claire x