I'm Igor Gorlatov, Senior Consultant at Groove Management and founder of Traction5. I work with leaders and teams who are tired of firefighting and ready to build something they're proud of.

My background spans tech and operations — I've worked with teams at Databricks, Reltio, XPO Logistics, Celgard, InFlight Crew Connections, and Camp North End. What I've learned: the difference between teams that thrive and teams that just survive isn't talent or resources. It's orientation. Are you reacting to what shows up, or building toward what you want?