The Invisible: Eau de Capitalism™

“Luxury evaporates; identity condenses.” It weaponizes scent as an economic theology—revealing how capitalism turns the invisible into a ritual of self-worship and loss disguised as taste.

Deconstructs the $50-billion fragrance illusion into a forensic myth of aspiration and decay. Reframes luxury as a chemical gospel that monetizes self-worth through sensory hypnosis. Mutates consumer psychology into cinematic indictment—equal parts confession, audit, and requiem. Functions as the flagship of The Invisible Series, a scalable architecture of cultural autopsies where desire meets its industrial maker.