GSE: NSFW™
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“Thirst decoded as culture.” Sweatpants broadcast soft power as meme.
GSE: NSFW™ is a satirical field guide and cultural manifesto that maps and decodes the Gray Sweatpants Energy™ phenomenon, treating it as transmission frequency rather than fabric. Equal parts anthropology, erotic satire, and cultural critique, the work maps the bulgeprint, the walk, the projection spiral, and the archetypes. Built specifically for viral circulation and low-cost digital publishing, this IP targets a massive, engaged youth audience and the satire of viral thirst discourse. It expands into a universal meme language, scaling into docu-satire and cultural exhibitions.
