From Vision to Identity: Complete Playbook + Workbook Edition by Alex Michael Jackson

A Brand Identity Playbook + Workbook for Creators and Entrepreneurs

Launching a brand is exciting. Scaling one into a legacy requires more than vision it demands systems, tools, and disciplined execution.

From Vision to Identity — Complete Edition is both a playbook and a workbook, designed for creators who want clarity and the premium frameworks to act on it. Drawing on Alex Michael Jackson’s journey from professional basketball to founding Baluchie Milano in Milan, this expanded edition blends hard-won lessons with interactive exercises, curated templates, and checklists that move your ideas from concept to reality.

🔑 What You’ll Learn & Apply

• Vision Comes First → Craft a statement that anchors every decision.
• Identity Beyond the Logo → Define tone, values, and presence that last.
• Know Your Culture & Audience → Build customer personas and cultural maps.
• The Product Is Your Proof → Evaluate and refine product excellence.
• Positioning & Marketing → Plan channels and create your competitor map.
• Longevity & Growth → Establish systems and metrics for relevance.
• The Playbook → Follow a 30-day brand builder checklist.

👤 Who It’s For

This edition is designed for:

• Creators and founders ready to move from vision to execution.
• Streetwear, lifestyle, fitness, and luxury entrepreneurs who want tools that save time.
• Designers, strategists, and business owners seeking both clarity and actionable systems.
• Anyone who values refinement and wants a structured workbook for brand building.

⭐ Why This Edition Is Different

The Complete Edition doesn’t stop at insight it gives you frameworks you can use immediately. Every principle is paired with a worksheet, checklist, or template to apply directly to your brand. This is the same approach Alex used to shape Baluchie Milano, refined into a system that creators can adapt to their own ventures.

📖 Inside Your Copy

✔ Full 7-Chapter Playbook (PDF)

✔ Expanded Worksheets & Checklists for every stage

✔ Canva Templates for vision, identity, personas, and product evaluation

✔ Brand Vision Toolkit & Metrics Tracker

✔ Curated Tools & Resources List

✔ First Edition Digital Release with continuous updates

💡 From Vision to Identity — Complete Edition is more than a guide. It is a luxury workbook and brand-building system for entrepreneurs who want not only to launch but to scale and sustain their business with clarity, identity, and legacy.

Price: $39.95

Build with clarity. Execute with tools. Grow with purpose. Leave a legacy.