About Me
I'm Alex Michael Jackson, a former professional basketball player and founder of the fashion house Baluchie Milano. My journey took me from the courts of Missouri and Europe to building a brand that fuses Italian heritage with sustainable streetwear. Today I share lessons on creativity, sports and entrepreneurship, and mentor creators worldwide.
Build a Brand That Lasts
Discover From Vision to Identity, the refined brand identity playbook by Alex Michael Jackson. Learn how creators and entrepreneurs build streetwear, lifestyle, and fashion brands that endure beyond trends.
Inside the Guide
Inside Look: Vision to Identity Guide
Toolkit & Worksheets
Who It's For
What Readers Are Saying
"Alex Jackson's lessons and worksheets forced me to think about my brand identity like never before."
Daniel P., Fitness Brand Founder
"From Vision to Identity is a must-read for creatives who want to build authentic brands."
Isabella L., Designer & Consultant
"This playbook gave me the clarity I needed to finally launch my dream streetwear line."
Karla M., Streetwear Entrepreneur
"Alex Jackson's lessons and worksheets forced me to think about my brand identity like never before."