From Vision to Identity: Brand Playbook by Alex Michael Jackson — Core Edition

A short foundational brand playbook for creators building their first serious brand.

This free Core Edition introduces the principles behind lasting identity clarity, positioning, and discipline drawn from building Baluchie® Milano in Italy.

Designed to be read in under 30 minutes.

👤 Who It’s For

This edition is designed for:

• Streetwear, lifestyle, and fitness brand creators launching their first venture.
• Entrepreneurs seeking a clear and timeless branding framework.
• Designers, founders, and creators balancing creativity with business discipline.
• Anyone who wants a branding guide rooted in clarity, not trends.

👤 Who It’s For

This edition is designed for:

• Streetwear, lifestyle, and fitness brand creators launching their first venture.
• Entrepreneurs seeking a clear and timeless branding framework.
• Designers, founders, and creators balancing creativity with business discipline.
• Anyone who wants a branding guide rooted in clarity, not trends.

🔑 What You’ll Learn

• Vision Comes First → Write a vision statement that anchors every decision.
• Identity Beyond the Logo → Define tone, values, and presence that last.
• Know Your Culture & Audience → Discover your niche and connect deeply.
• The Product Is Your Proof → Build excellence into every detail.
• Positioning & Marketing → Own your space and craft a story that resonates.
• Longevity & Growth → Create systems, partnerships, and habits for lasting success.
• The Playbook → A seven-step framework you can revisit at any stage.

⭐ Why This Edition Is Different

Unlike abstract theories, this playbook is built from lived experience every principle forged through building Baluchie Milano. It distills lessons from mistakes, setbacks, and breakthroughs into a clear guide that helps athletes, artists, and entrepreneurs define their identity, refine their strategy, and build brands that endure.

📖 Inside Your Copy

✔ Complete 7-Chapter Playbook (PDF)

✔ Worksheets & Checklists for each stage

✔ Brand Vision Toolkit to keep you accountable

✔ Curated Tools & Resources List

✔ First Edition Digital Release

💡 From Vision to Identity — Core Edition is more than a branding guide. It is a disciplined framework for entrepreneurs who want to launch with clarity, build with identity, and create a brand that lasts.

FREE DOWNLOAD

Start today. Build with clarity. Grow with purpose. Leave a legacy.