Know Your Clients - A Clarity Checklist

Many consultants struggle to clearly describe their services, not because they lack skills or experience, but because their client focus is still too broad.

Know Your Clients: A Client Clarity Checklist is a short, practical resource designed to help you step back and clarify who your work is most useful for, and why.

Rather than focusing on organisations or job titles, this checklist guides you to identify:

• recurring client situations you already encounter (or want to),
• common pain points that bring clients to seek support,
• and the type of contribution you make in those moments.

This is not a marketing exercise or a detailed persona framework.

It is a 15-minute clarity tool to help you recognise patterns in your work and sharpen how you think about your services.