Influencer Contract Template
By
Sabrina B.
Influencer- “An individual who has a following in a particular niche, which they actively engage with and has the power to affect purchase decisions. The size of the following depends on the size of the niche.”
In many ways, the relationship between a brand and an Influencer is similar to a freelance writing relationship. It involves a business making a legal relationship with an independent contractor. Therefore, it is important that you write up some form of influencer contract or agreement.
It is only fair for everybody involved if they know where they stand. If you have a clear-cut influencer contract, then everybody has clarity. They know their rights. They know their obligations.
Different standards determine these individuals' influence, from web-only to celebrity status. Influencers cross multiple platforms and increasingly require a paid arrangement to do business. They:
Write about brands they have an affinity for.
Protect their personal brand, as that is as important as the brand they choose to represent.
Must be a good fit/valuable for both the influencer and the brand.
Treat their blogs and other social channels as a business.
Work for compensation, meaning brand ambassadorships, money, and product exchange.
Have large, engaged followings and, typically, specific areas of expertise.
Bring trust/expertise they fight to protect.
Brand ambassadors
Brand ambassadors are influencers hired by brands for long-term relationships. They differ from influencers, who might be used only for a short-term campaign. They are in effect paid spokespeople for the brand.
They are given inside knowledge about the brand.
They are typically paid on a retainer basis.
They are usually an expert that relates to the brand/product.
They wear their brand ambassorship loudly and proudly across their channels.
Brand ambassadorships are highly coveted by influencers.
The document is intended to provide general information and guidelines only. It is not a substitute for legal advice. All promotional campaigns should be analyzed on a case-by-case basis for legal compliance.
In many ways, the relationship between a brand and an Influencer is similar to a freelance writing relationship. It involves a business making a legal relationship with an independent contractor. Therefore, it is important that you write up some form of influencer contract or agreement.
It is only fair for everybody involved if they know where they stand. If you have a clear-cut influencer contract, then everybody has clarity. They know their rights. They know their obligations.
Different standards determine these individuals' influence, from web-only to celebrity status. Influencers cross multiple platforms and increasingly require a paid arrangement to do business. They:
Write about brands they have an affinity for.
Protect their personal brand, as that is as important as the brand they choose to represent.
Must be a good fit/valuable for both the influencer and the brand.
Treat their blogs and other social channels as a business.
Work for compensation, meaning brand ambassadorships, money, and product exchange.
Have large, engaged followings and, typically, specific areas of expertise.
Bring trust/expertise they fight to protect.
Brand ambassadors
Brand ambassadors are influencers hired by brands for long-term relationships. They differ from influencers, who might be used only for a short-term campaign. They are in effect paid spokespeople for the brand.
They are given inside knowledge about the brand.
They are typically paid on a retainer basis.
They are usually an expert that relates to the brand/product.
They wear their brand ambassorship loudly and proudly across their channels.
Brand ambassadorships are highly coveted by influencers.
The document is intended to provide general information and guidelines only. It is not a substitute for legal advice. All promotional campaigns should be analyzed on a case-by-case basis for legal compliance.
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