The Long Truth - book

• What's the future for human language in a world where AI finds the words for us?
• What are “word bombs” — and how are they destroying the power of language?
• Why are we so scared of speaking the truth, when failing to do so can destroy us?

In this fast-paced, highly readable book, communication coach and writer Adam Pernak explores how modern language is changing the way we think, speak and make decisions. From social media and AI to political slogans, corporate speak and everyday clichés, this book examines the forces that are weakening our ability to communicate.

Drawing on thirty years' experience in language and communication, Adam reveals how soft language, self-censorship and the tyranny of identity are distorting reality, shutting down discussion and prevent us from solving our real-life problems.

Inside, you'll discover:

• How social media influencers are making idiots of their audience

• How artificial intelligence is destroying, not enabling, our creativity

• The hidden dangers of lazy language and overused buzzwords

• How corporations use language to avoid accountability

• Why censorship and self-censorship are more dangerous than you realise

Combining insights from linguistics, psychology, philosophy and real-world examples, The Long Truth recognises the challenges of language in a modern world, then fights back with The Long Truth Method - a fresh and accessible guide to reclaiming the power of language in a noisy and distracted world.

Paperback, 270 pages