As a coach, I constantly have to find ways to make my resources go further. There are strict time and energy limits on what I can accomplish in a day, and I have to find creative ways to reach, inform, enroll, and serve my clients with the few working hours available. Making videos has become a central way for me to expand my resources and make them available in a variety of places and packages around the clock. From my blog to social media to podcasts to online courses, video has become a primary part of my professional activities.
My first experience with online video was the invitation to create some of the earliest online video courses for home recording and basic guitar lessons. This was only a couple of years after YouTube had started. Internet speeds were still very slow, and high resolution was not within reach for most people. The company who produced my videos used state of the art equipment, and hired professional videographers and editors. The production was great, but the expense was well beyond what I could afford.
It was a few years before I became interested in making my own videos. I had started to see other coaches and consultants putting videos on YouTube and their websites, and I wanted to do the same for myself. Hiring professionals to produce videos for me was well outside of my price range. The only equipment I had access to was a halfway decent microphone from my music recording days and the horrible webcam on my computer. My first attempts at DIY video making will never be seen publicly. They were embarrassing.
