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You Can Find Your Why Everywhere Else. Here's Where You Find Your "Why Not?"

Modern roads are built over the ruts of wagon trails and chariot routes. They are the width they are because they had to fit two horses side-by-side. I'm not against ruts. They can be the most efficient way to get to a place. But they can also sap the juice out of life and become an ongoing source of a deep sense of futility and restlessness. Boredom is one of the worst forms of suffering.


I invite you to try something new. Learn something you didn't expect to learn. Open a door with a question mark on it. Travel conventional ways when you need to get somewhere in a hurry, but leave the path when you have time for new explorations.


There are many free things here, but they ask that you become a member of the school to access them. Membership is free. Then, you can access every free preview I offer. Enrollment is easy when you're already a school member. I'll be adding new resources here frequently. If you'd like to hear about them, I'd love to send you an email when they are available, so check the box to receive notifications.


I'll see you outside the ruts in the place where the unconventional life happens.

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This is Franklin

I love making things, and I love selling the things I make. I also enjoy teaching people how to make things and to find interesting ways to live and work.


My time is split between producing podcasts, videos, courses, books, digital products, and voiceover projects, and coaching a few people at a time as they find their best next steps, realize their creative dreams, and cultivate the lives they want.


I enjoy deep conversations on interesting topics, reading non-fiction during the day and a variety of fiction at night. I walk my Yorkie, Vinnie, at least twice a day, and I go to local metal concerts with my teenager. In the past year, my wife and I watched every episode of Poirot and Miss Marple, and we're about a third of the way through Midsomer Murders. British TV is superior in every way.


For now, I live in Northern Colorado. I'm working on building up my stamina for a senior citizen gap year in the UK and trying on digital nomadry for size. After that, who knows?


My wife has eclipsed me in expertise, notoriety and popularity. Her name is Monica Corrado and I still can't believe she said yes.

DIY Project - Design and Create a Video Mini-Masterclass

Elevator Pitches That Don't Suck

Free Course! - New Podcast Listener's Primer

FREE Mini-Masterclass: How to Set Up a YouTube Channel

FREE Mini-Masterclass: How to Upload a YouTube Video

FREE Mini-Masterclass: YouTube Upload Default Settings

Fridgeworthy Freebies

Getting Started on YouTube FREE Mini-Masterclass Bundle

Top-Floor Elevator Pitch Bundle

DIY Project - Make an Interactive Video Quiz With Google Forms