Innovations in International Student Enrollment: Global Strategies, Digital Transformation, and Emerging Perspectives

This volume examines international student enrollment from multiple perspectives across the globe. Contributors explore how digital transformation, artificial intelligence, and new marketing strategies are reshaping recruitment and engagement, while also addressing the cultural, political, and social factors that influence the international student experience. The book includes case studies from the United States, Latin America, Asia, and Africa, showcasing the interplay between technology, policy, and student success.

Readers will find discussions that range from the role of English language programs in soft diplomacy to the impact of creative economies in Indonesia, from Japanese enrollment rebounds to the challenges faced by Mexican and Brazilian students, and from the promises of AI in higher education to the dilemmas of fostering democracy and inclusion in classrooms and research. Together, these contributions illustrate the complex realities of international student enrollment today and provide actionable insights for educators, policymakers, and institutional leaders seeking to build inclusive, resilient, and globally connected campuses.

Editors

Clay Harmon and Krishna Bista

 A compelling framework that transforms international enrollment from a complex challenge into a strategic opportunity for global academic excellence. Thomas Tinnefeld, PhD Professor of Applied Languages, Saarland University of Applied Sciences, Germany

A valuable resource for higher education administrators and scholars. John D Branch, PhD, EdD Professor of Business Administration, University of Michigan, USA

An essential resource offering innovative strategies and crucial insights for education leaders navigating international enrollment in today's rapidly evolving global landscape. Chunipha Poedloknimit, PhD Lecturer, Department of Public Administration, Western University, Thailand

A rich collection of perspectives that deepens our understanding of how to create supportive and globally connected learning environments for international students. Lu Lu, PhD Beijing Language and Culture University, China

In a rapidly changing world, Navigating the Future of International Enrollment offers both clarity and vision for building more inclusive, resilient, and globally engaged campuses. Drawing on diverse voices and practical experience, it inspires educators and policymakers to reimagine internationalization for the future. Thatcher A. Spero, PhD Professor of Education, Musashino University, Japan

With clarity and vision, the authors provide timely strategies that will guide institutions in navigating the evolving global enrollment landscape and highlight the central role of student success and well-being. Praveen Kumar Rudra, PhD Assistant Professor, University of Nebraska at Omaha, NE, USA



A thought-provoking volume that empowers education leaders to embrace diversity and innovation in global enrollment strategies. Sirirat Na Ranong, PhD, Assistant Professor, Faculty of Liberal Arts, Thammasat University, Thailand