2. B2B Go-to-market & ICP Toolkit
Build a go-to-market strategy that matches how businesses actually buy.
Great products don't sell themselves.
Winning B2B companies understand exactly who they serve, who makes the buying decision and what every stakeholder needs to believe before saying yes.
The B2B Go-to-Market & ICP Toolkit helps you define your ideal customer profile, map buying committees, strengthen positioning and create a repeatable sales and marketing system that generates better conversations, not just more leads.
If you've completed the Startup Growth Audit Toolkit, this is the next step in building a scalable commercial engine.
For messaging, campaigns and content creation, continue with the GTM Messaging & Marketing Strategy Toolkit.
If you'd like to know more about the thinking behind these frameworks, visit the About Me section.
You'll learn how to:
- Define a high-value Ideal Customer Profile (ICP)
- Understand users, technical buyers and economic buyers
- Improve positioning and commercial messaging
- Build a repeatable B2B growth system
- Increase conversion throughout your sales pipeline
Perfect for:
- B2B SaaS founders
- Sales leaders
- GTM teams
Includes:
- Overall strategy deck
- Audit & Scorecard
- ICP Framework
- Buying Committee Diagram
- Commercial Demo Planner
- Vitamin vs Painkiller Framework
- Action plan
💡 Building a complete commercial system?
Save $116 by purchasing the Complete Toolkit Suite, which includes all five toolkits, worksheets, templates and implementation guides.
Refunds: Due to the digital nature of these products, all sales are generally final. If you experience a technical issue accessing your purchase or believe a product is not as described, please get in touch and we'll work to resolve the issue.