Free Startup Growth Audit Scorecard

Identify what's holding your business back before investing more in growth.

More traffic, bigger marketing budgets and additional features won't necessarily fix slow growth. Sometimes the real problem lies in your product, customer experience, conversion journey or pricing.

The Free Startup Growth Audit Scorecard from Growth Intelligence helps founders, entrepreneurs and business owners assess their commercial foundations, identify potential weaknesses and focus on the areas that matter most.

What's Included?

A practical, one-page PDF scorecard covering six essential business dimensions:

• Product & Customer Value: Are you solving a problem customers genuinely care about?
• Product Design & Experience: Can customers understand and experience value easily?
• Conversion: Are you turning interest into paying customers?
• Pricing & Incentives: Does your pricing reflect the value you deliver?
• Vitamin vs. Painkiller Fit: Does your product solve an urgent problem or create ongoing value through convenience, enjoyment or improvement?
• Customer Motivation: Are status, reward and convenience supporting adoption and retention?

How It Works

Evaluate each dimension using a simple scoring system from 1 to 10.

Base your scores on real evidence, including customer behaviour, sales conversations, conversion data and product usage.

The results help you identify areas of commercial weakness and decide where further investigation could make the biggest difference.

No complicated spreadsheets or lengthy assessments. Just a practical starting point for smarter growth decisions.

Who Is This For?

This scorecard is designed for:

• Startup founders evaluating their growth potential
• Entrepreneurs preparing to scale
• Small business owners experiencing slow or inconsistent growth
• Product and marketing professionals assessing commercial performance
• Early-stage businesses looking to improve their foundations before investing in acquisition

What Will You Learn?

By completing the scorecard, you'll gain a clearer understanding of your commercial strengths, potential bottlenecks and areas requiring further investigation.

The objective isn't to improve everything at once. It's to identify where your attention could have the greatest impact.

Ready to Go Further?

The free scorecard provides an initial assessment of your business.

For a more comprehensive diagnosis, the Founder & Startup Growth Toolkit includes a complete audit workbook, additional assessment frameworks and a structured action plan to help you translate findings into measurable improvements.

Download your free Startup Growth Audit Scorecard and discover where to focus your next growth efforts.

Format: One-page PDF | Instant digital download | Free

Growth Intelligence | Practical frameworks for better commercial decisions.