Active Shooter? NOW WHAT?

Active Shooter? NOW WHAT?™ — Your Decision Companion

An active shooter or suspected violent incident can create fear, confusion, and uncertainty in seconds. You may hear a loud noise, receive an emergency alert, see people running, or realize something feels wrong before you fully understand what is happening.

Active Shooter? NOW WHAT?™ is a calm, practical digital preparedness guide designed to help you make the clearest next decision available when every second feels uncertain.

This Decision Companion walks you through the widely recognized RUN → HIDE → FIGHT only as a last resort framework while adding the human decision support that can be difficult to remember under stress.

One of the most important messages in this guide is simple:

You do not need perfect certainty before taking a reasonable protective action.

If you duck, move away, run, or hide and later discover the sound was harmless, there is no shame in that decision. You responded to the information available at the time with safety in mind.

Inside the bundle, you’ll find guidance for teachers and school staff, students and families, parents awaiting reunification, workplaces, healthcare and community settings, people with mobility or communication needs, law-enforcement arrival, serious bleeding after reaching a safer location, and recovery after the immediate danger has passed.

You’ll also learn practical ASI tools such as 3 Questions in 3 Seconds, Take Action First. Sort Out the Sound Later, Kids Borrow Your Calm, The Two-Exit Habit, and No Shame in a Safety-First Response.

Your purchase includes 6 digital resources:

Full Active Shooter Decision Companion

Phone-Friendly Edition

Quick Reference

Fridge Card

Start Here Guide

School / Workplace / Community Readiness Plan

This resource was designed to help people prepare without creating fear or hypervigilance. For children and schools, the emphasis remains age-appropriate, supportive, and centered on established emergency procedures rather than frightening or overly realistic preparation.

Preparedness should create clarity, not hypervigilance.

You do not have to be fearless. You only need the clearest next decision available.



Preparedness without the panic.

Digital product. No physical item will be shipped. For personal/household use only. This guide provides general preparedness information and does not replace instructions from emergency responders, law enforcement, school administrators, workplace leadership, healthcare professionals, or other appropriate authorities. Always follow your school, workplace, facility, and local emergency procedures when they differ from general guidance.