Gecko Home Support Company Profile

Gecko Home Support is a fictional business created for the sole purpose of illustrating various Crisis Leadership and Stakeholder Engagement concepts, tools and templates in a small business contect. Any resemblance to real organisations, individuals or events is entirely coincidental.

The company profile and operating environment set out in this document have been designed to provide a realistic but hypothetical setting in which ideas and concepts can be explored, discussed and practised in the context of a small business.

Across many of Creative Territory’s tools and templates, Gecko Home Support is used as a consistent case study for small business, allowing readers to apply the frameworks, tools and templates to one coherent example rather than a series of disconnected situations.

This approach is intended to make the concepts easier to follow, more memorable and readily transferable to real-world organisations and challenges.