It's hard to underestimate the importance of effective, timely, and correct decisions.
The revenue manager is tasked with making decisions that will affect the hotel's bottom line and plays a crucial role in the hotel's financial success.
The quality of the decisions is of utmost importance.
What does the quality of the decisions depend on? Is being a revenue management expert sufficient to make high-quality decisions?
In this article, I discuss how revenue managers can make better decisions by overcoming common traps and biases.