How can revenue managers improve the quality of their decisions?
It's hard to underestimate the importance of effective, timely, and correct decisions.
The revenue manager is tasked with making decisions that will affect the hotel's bottom line and plays a crucial role in the hotel's financial success.
The quality of the decisions is of utmost importance.
What does the quality of the decisions depend on? Is being a revenue management expert sufficient to make high-quality decisions?
In this article, I discuss how revenue managers can make better decisions by overcoming common traps and biases.