Costco Is Our Safe Word

“Trust Comes in Bulk.” Retail therapy meme turned emotional reset button.

Costco Is Our Safe Word™ is a satirical response to burnout culture and brand worship via a viral, short-form satire package designed as a parody engine. The "Safe Word Reset™" mechanic makes it instantly repeatable: escalating conflict collapses into absurd calm the moment someone utters a brand’s name. This culture-first IP is built to be instantly meme-ready and agency-friendly with a clear rollout strategy and licensing options. By turning retail into a safe word, this format becomes a viral mechanic and localizable franchise with wide cultural scalability.