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The Jester Brand Archetype Color Book

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The 2022 Jester Brand Archetype Color Book.

An assortment of current, on-trend color combinations to help you breathe life into your brand. These colors were intentionally selected to allure your ideal customers.

Your brand isn't typical, so my color palettes aren't either. You'll find several surprising options for your unique persona inside. (They're not all carnival hues!) I think you'll be quite pleased.

What's included:
  • A primer on the psychology of color
  • A color chart with corresponding emotions
  • 30 intentionally selected color palettes designed expressly for the Jester brand

Because 'close enough' isn't good enough when it comes to brand colors, HEX codes have been included for each hue. You'll know exactly what shade you're using every single time. Designers appreciate this helpful feature, too.

This book is extracted from the 2022 Branding With Archetypes Course.
You will get a PDF (63MB) file

Customer Reviews


2 months ago


I am going through a mini rebrand and wanted to find some colours that fitted my brand being a jester (main archetype) and was expecting to spend hours trying to find colours and their codes to match what I was looking for. Thankfully I found this Jester Colour Book and within 10 mins I was done! Have recommended to others as well. Wish i had found you earlier would have saved a lot of money on graphic designers.

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