Zero to Keynote

Turn ideas into talks that land — and lead to action

Every great talk starts with an idea.

What matters is what you do with it before you step on stage.

Zero to Keynote is a practical, step-by-step guide to shaping ideas into clear, compelling talks — and delivering them with confidence, calm, and impact.

Written by a media communication scientist, business improvement consultant and experienced conference speaker, this book focuses on the real work of speaking well: thinking clearly, structuring your message, and preparing deliberately.

No hacks. No winging it.

Just a reliable path from idea → structure → stage.

What You’ll Learn

This book helps you:

• Generate strong talk ideas (without staring at a blank page)
• Shape a message your audience actually cares about
• Structure a talk that holds attention from start to finish
• Apply evidence-based communication principles
• Rehearse in a way that builds confidence, not anxiety
• Manage nerves calmly and professionally
• Handle logistics, delivery, and Q&A with clarity
• Turn talks into decisions, action, and real impact

Every chapter is practical, grounded, and immediately usable.

Why This Book Works

Zero to Keynote isn’t theory.

It’s a proven system built from:

• years of conference speaking
• a popular live workshop of the same name
• and decades studying how communication really works under pressure

Instead of presentation tricks, the book focuses on:

• purpose
• audience
• context
• story
• and enthusiasm rooted in clarity

Get those right, and every talk improves — regardless of experience level.

Who This Book Is For

This book is for you if you:

• want your ideas to land, not just sound good
• are new to conference speaking and want a clear path
• already present regularly but want more impact
• dislike generic presentation advice
• care about communicating something that matters

Whether it’s your first talk or your first keynote, Zero to Keynote helps you earn the stage.

Speaking well isn’t about confidence.

It’s about clarity.

When the thinking is clear, the delivery follows.

That’s what Zero to Keynote is here to help you build.

What Readers Say

“I'm an experienced presenter and I'm still learning so much from this little book. Practical, encouraging, and incredibly useful.”

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