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Zero to Keynote — A Practical Guide to Speaking at conferences (Digital Edition)

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Zero to Keynote — Digital Edition


Turn ideas into talks people remember

Most people think speaking starts on stage.


It doesn’t.

It starts much earlier—with why you want to speak, what you actually believe, and how to turn half-formed ideas into something worth listening to.


Zero to Keynote is a practical, end-to-end guide to the entire speaking journey—from shaping ideas to delivering with clarity and calm.


This is not a book about hype, performance tricks, or motivational fluff.

It is a grounded, honest guide to doing talks properly.


What This Book Covers

This book walks through the whole process, not just the moment on stage.


You’ll learn how to:

  • understand why speaking matters
  • generate strong talk ideas rooted in experience, not ego
  • develop a clear through-line and point of view
  • write submissions that get accepted
  • shape ideas into a talk people can follow and remember
  • apply practical communication principles to structure and delivery
  • prepare deliberately
  • handle logistics, nerves, and last-minute changes
  • deliver with clarity and presence
  • manage Q&A thoughtfully
  • navigate conferences with a little more humanity (and humour)


It is the book I wish I had before my first talk—and one I still return to.


Who This Book Is For


Zero to Keynote is for people who:

  • want to speak at conferences, meetups, or events
  • present ideas regularly at work and want them to land
  • care about clarity more than performance
  • have something to say, but don’t want to fake confidence
  • want a repeatable way to prepare talks without stress


You do not need to be a professional speaker.

You do not need a personal brand.

You only need ideas that matter—and the willingness to prepare properly.


What Makes This Book Different


  • It covers the entire process, not just delivery
  • It is grounded in real experience, not theory
  • It treats speaking as a craft, not a personality trait
  • It respects the audience’s time and intelligence
  • It is practical, calm, and human


No “power pose” nonsense.

No performance theatre.


Clarity is the goal. Confidence follows.


Digital Edition


  • Instant downloadable PDF
  • Identical content to the print edition
  • Fully searchable and easy to annotate
  • Includes the Speaker’s Checklist (digital companion tool)
  • No DRM, lifetime access


Ideal if you want something you can revisit quickly, highlight, and integrate into your preparation workflow.


A Quiet Promise

This book will not turn you into a motivational speaker or keynote celebrity.


It will help you:

  • think more clearly about your ideas
  • communicate them with intent
  • stand on a stage—or in a room—feeling like yourself


That is enough.


Reader Reflection

“I’m an experienced presenter and I’m still learning so much from this little book. Practical, encouraging, and incredibly useful.”

Refunds

Digital purchases are covered by a 30-day refund policy.

If you are not satisfied, request a refund within 30 days by emailing Refund Policy page.

You will get the following files:
  • PDF (13MB)
  • PDF (143KB)