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PROMOTIONAL BUNDLE: Meaningful Tourism Training and eBook Meaningful Tourism - Best Practice Examples for a Sustainable Future

To learn about Meaningful Tourism and to celebrate the Environmental Education Day, we provide a special offer:

MT Online training and MT eBook together for 99 Euro instead of 174 Euro.

1. Meaningful Tourism Training

Meaningful Tourism is the new paradigm for the post-pandemic development of global tourism first coined by Prof. Dr. Wolfgang Georg Arlt in 2021.


It enhances in a holistic way the predominantly supply-side orientated Sustainable Tourism approach and the focus on restricting the behaviour of visitors in the Responsible Tourism approach towards a concept which covers both demand and supply side and concentrates on the positive effects for all stakeholders involved, Using Quality and Satisfaction of all stakeholders as the basic Key Performance Indicators, the interests of the guests/visitors, host communities, staff, companies and organisations, governments and the environment are taken into account, allowing the Forward Proofing of destinations and companies in their sustainable and profitable development as well as a offering career paths for employees and increased benefits for the host communities.

Meaningful Tourism Training is a great opportunity to learn about new post-pandemic tourism development for businesses and individuals. It has a practical approach which is easy to understand and apply to the different types of organisations. 

What can you expect from this training:

→ Introduction to Meaningful Tourism paradigm and a new approach

→ Checklists and toolboxes for immediate practical application

→ Six interviews with important experts in the industry

→ Real life industry examples/practices

→ Certificate of participation

Overview of the content:

Part 1: Introduction

  • Introduction to the topic
  • Situation and challenges in the post-pandemic tourism 
  • New solution to the topic: Meaningful Tourism Paradigm

Part 2: Toolboxes for stakeholders


  • Discussion of Guests KPIs
  • Expert interview with Ana-Maria LaFuentes Cordoba (Spanish Tourist Office in Guangzhou)
  • Checklist with practical applications

Host community

  • Discussion of Host Community KPIs
  • Expert interview with Eduardo Santander (CEO of European Travel Commission)
  • Checklist with practical applications


  • Discussion of Staff KPIs
  • Expert interview with Maria Puetz-Willems (Editor in Chief
  • Checklist with practical applications


  • Discussion of Companies KPIs
  • Expert interview with Kurt Groetsch (Managing Director of Flamenco Dance Museum)
  • Checklist with practical applications


  • Discussion of Government KPIs
  • Expert interview with Ralf Ostendorf (Director of Sales Berlin Tourism)
  • Checklist with practical applications


  • Discussion of Environment KPIs
  • Expert interview with Nicole Häusler (Lead Tourism Advisor at International Trade Center)
  • Checklist with practical applications

Part 3: Conclusion

2. eBook MEANINGFUL TOURISM - Best Practice Examples for a Sustainable Future

Meaningful Tourism is based on the concept of Positive Sustainability, concentrating on the positive aspects of wellbeing and satisfaction for all stakeholders involved. Neither to see the customer as king, nor to concentrate on short-term profit and also not treating environmental issues as the only concern will create a positive future for the industry. The task is not to “balance” the different stakeholders’ interests, but aligning them in a way that benefits and satisfies the interests of all stakeholders.

The book gives an introduction into the Meaningful Tourism paradigm, followed by many Best Practice Examples helping destinations, companies and organisations to create their own concepts and strategies based on the positive experiences of successful initiatives from around the world, which have received the Meaningful Tourism Award 2022.

You will receive the E-book as a PDF and an ePub.

ISBN 978-3-944757-22-3

Make the change happen now!

Purchase here

Euro 99,-



Course curriculum