How to do Content Marketing
Business Skills for Editors 1 (ebook)
This business-skills guide shows editors and proofreaders how to create and deliver valuable, problem-solving content that enhances editorial business visibility, reinforces brand, and maximizes choice over whom we work for and what we earn – and all within a framework that embraces engagement with colleagues and clients.
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"Does a great job of explaining a jargon-laden strategy for promoting your business and offers many good examples and a lot of sound advice. ... The best part of the book, however, is the content-building framework. This is what lets you put all the principles and advice into practice. The layout is clean and the progression is easy to follow."
Erin Brenner / Right Touch Editing
"This is a book you’ll want to refer to again and again ... There’s also a content-building framework and a free template included, which I’ll definitely be making use of to help me match my business goals with an appropriate content marketing effort. Reading the contents alone got me thinking, Ooh excellent! I could do this, and this … and try this!"
Mary McCauley / Mary McCauley Proofreading
"A guide that every professional editor who wants a successful editorial business should own and read, and implement its advice."
Richard Adin / Freelance Editorial Services