Odor Futures™
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“Confidence isn’t natural—it’s topical.” A satirical dive into late capitalism’s conquest of the human body through all-over deodorant.
An outrageous business case for “all-over deodorant,” colonizing the 98% of skin left unscented. Includes executive summary, market analysis, product format matrix (mist, balm, drizzle), consumer generation breakdown, investor one-pager, and even faux congressional bills and news coverage. A hilarious but scalpel-sharp parody of late-stage capitalism’s ability to monetize insecurity.
