FRAMEWORK - Crafting a Strapline: That Speaks Clearly
Crafting a Strapline That Speaks Clearly
A strapline is not just a slogan, it’s a signal. A few words that carry the weight of your values, emotional tone, and ethical commitments. It’s language that invites trust, clarity, and connection across disciplines, identities, and access needs.
This guide approaches strapline design as a relational practice. One that honours nuance, emotional resonance, and cultural humility. Whether you’re an educator, designer, researcher, artist, or relational practitioner, this modular resource supports you in crafting language that reflects who you are and how you care.
You’ll be guided through:
- Framing your purpose, emotional tone, and relational clarity
- Exploring word choice, rhythm, metaphor, and accessibility
- Designing for interdisciplinary reach and audience trust
- Iterating with consent-led feedback and emotional resonance
- Embedding your strapline across resources, platforms, and practices
This is not about branding, it’s about belonging. It’s about crafting language that feels like an invitation, not a declaration. A rhythm of recognition, not reduction.
You are not just choosing words. You are designing a connection.
Contents
Section 1: Framing the Strapline with Purpose
Section 2: Language and Rhythm
Section 3: Audience and Invitation Designing
Section 4: Testing and Iteration Refining Language
Section 5: Dissemination and Use: Embedding Straplines in Practice
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