Complete Design Thinking Guide for Successful Professionals

Design Thinking is a game-changer, my friends! It's not just some fancy buzzword- it's a tool that propels brands, businesses, and individuals to new heights of success. 🌟
 
Picture this: Every designer worth their salt goes through a transformative journey in their minds with every project they take on. It's like a secret weapon, fueling innovation and driving creativity like nothing else. 🔥
 
But hold on, there's so much more! Thinking like a designer doesn't just revolutionize the products and services on the front end- it's a complete game-changer for your entire organization. You'll witness a total shift in processes, strategies, and innovation at every level. It's a holistic approach that takes your entire business to the next level. 📈
 
When you think like a designer, you crush problems! You ideate, innovate, and create remarkable solutions to address any challenge that comes your way. It's all about meeting those customer needs like a pro. 🎯
 
Oh, and did I mention Design Thinking Guide for Successful Professional is not your average book? No way! It's a 221-page powerhouse packed with practical and proven Design Thinking tools and templates that'll elevate success in your professional life everywhere! 💥
 
In this book you will:
 
• Understand key characteristics of Design Thinking
• Understand the 5 action phases of Design Thinking –
Empathize, Define, Ideate, Prototype and Test
 
• Empathize- Understand your customers / users
• Define- Define clear project / business objectives
• Ideate- Explore ideas and solutions
• Prototype- Build and visualise ideas
• Test- Review and decide best idea
 
 
Chapter 1: What’s Design Thinking
 
Why Do We Need Design Thinking?
What Makes Design Thinking Unique?
DT Action Plan and 5 Mindsets
7 Personality Types
 
Chapter 2: Design Action Plan
 
5 Characteristics of Action Plan
Empathise Phase
- User Interview Template
- Persona Template
- Empathy Map Template
Define Phase
- Design Brief Template
- Stakeholder Map Template
- Customer Journey Template
- Context Map Template
- Opportunity Map Template
Ideate Phase
- Prioritisation Map Template
- Affinity Map Template
- Idea Evaluation Template
Prototype Phase
- Physical Prototypes Example
- Wireframes Example
- Storyboard Template
Test Phase
- User Test Template
- Prototype Evaluation Template
 
Chapter 3: 5 Thinking Mindsets
 
Summary of 5 Mindsets
Anatomy of a Design Thinker
Mindset 1: Think Users First
Mindset 2: Ask the Right Questions
Mindset 3; Believe You can Draw
Mindset 4: Commit to Ideate
Mindset 5: Prototype to Test
 
 
Chapter 4; Think Users First
 
What are Your Users Inherent Needs?
Structure of Empathise
- Prepare
- Engage
- Analyse
What is Empathy Map?
What is Job-to-be-done (JTBD)?
What is Persona?
Power of Storytelling 
 
Chapter 5: Ask The Right Questions
 
Why Ask the Right Questions?
5 Question Types
Who Should You Ask Questions?
Dealing with Boss and Stakeholders
- Design Brief
- Stakeholder Map
- Customer Journey
- Context Map
- Opportunity Map
 
Chapter 6: Believe You Can Draw
 
What is the Value of Drawing?
Why Should We Communicate by Drawing?
How to Start Drawing?
- Visual Library
- Communicate Journey
- Frame Problems
- Deliver Ideas
How to Start Facilitation by Drawing?
 
Chapter 7: Commit To Ideate
 
Why do You Need to Ideate?
What are the Rules of Ideation?
How to build a Creative Culture?
How to Facilitate an Ideation Session?
Divergent- Common Ideation Techniques
- Brainstorming (Brain Dump)
- Brainwriting
- Creative Matrix
- SCAMPER
- What if?
Convergent- 3 Simple Ways to Converge
- Affinity Map
  - Prioritisation Map
- Idea Evaluation
 
Chapter 8: Prototype To Test
 
What You could Use as a Prototype?
Why do We need a Prototype?
Why do We Test?
Overall Test Process
- Prepare (the Test)
- Conduct (the Test)
- Analyse (the Result)
What to Do After Testing?
 
 
This book is useful for:

- Professionals in all industries who are involved in product and services delivery, innovation, change management, trend-making and quality improvement
- Business and Startup Owners interested in providing good business models for customers
- Freelance Designers and Consultants who want to make a difference in the marketplace
- Design Trainers learning to deliver Design Thinking Workshops 
- Innovation, Creativity and Design Enthusiasts
- Seasoned Design Thinkers!