The Spa Start-Up Blueprint
Learn how to set up, market, and grow your beauty business with simple, practical steps.
Why I Created This Course
When I first started offering treatments from home, I had no guide — just trial, error, and a lot of research.
I know how overwhelming it can feel to set up, price your services, and find those first clients.
That’s why I created this course: to give you a clear, step-by-step starting point.
Inside, you’ll learn how to:
🖤Set up a safe and professional spa/salon.
🖤Build your brand and social media presence on a budget.
🖤Price your treatments confidently.
🖤Attract and keep your first clients.
This course offers practical tips, templates, and real-world advice to help you turn your skills into extra income — without the stress of figuring it all out alone.
What’s Included?
☑️ Easy to follow downloadable module sheets.
☑️ Downloadable templates for price lists, client forms, business planning, and more…
☑️ Marketing strategies to attract your first clients.
☑️ Lifetime access so you can learn at your own pace.
☑️ A CPD-Accredited Certificate.
Course Curriculum
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Module 1: Welcome & Introduction
🖤 How this course works.
🖤 What you’ll achieve by the end.
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Module 2: Setting Up Your Business
🖤 Choosing your business model.
🖤 Understanding business registration & insurance.
🖤 Local regulations & licensing.
🖤 Hygiene, safety, and set-up essentials.
🖤 Stock suppliers & inventory.
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Module 3: Building Your Brand
🖤 Creating a business name, logo, & visual identity.
🖤 Defining your brand message.
🖤 Choosing your service menu.
🖤 Pricing your treatments.
🖤 Creating client forms, policies, & aftercare materials.
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Module 4: Marketing & Social Media Strategy
🖤 Setting up your business social media accounts.
🖤 Crafting engaging content.
🖤 Basics of SEO & using platforms effectively.
🖤 Running promotions, collabs, & giveaways.
🖤 Managing client reviews.
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Module 5: Managing Clients & Growth
🖤 Consultation & booking systems.
🖤 Professional boundaries & communication.
🖤 Repeat bookings & referrals.
🖤 Managing finances, taxes, & record-keeping.
🖤 Expanding your business.
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Module 6: Your Blueprint In Action
🖤 Checklist: What to do before launch day.
🖤 Maintaining motivation & consistency.
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Bonus Resources
Available to download:
🖤 Business Vision Worksheet.
🖤 Mini Business Plan Template.
🖤 Client Form Templates.
🖤 Spa Start-Up Checklist.
🖤 Marketing Content Planner.
🖤 Recommended Supplier List.
Course Assessments & Certification
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Written Assessment
As part of your assessment for accreditation, you will be required to complete a 15 question multiple choice quiz.
This quiz focuses on what you have learnt throughout each course module.
You are required to achieve an 80% pass mark to move onto the practical assessment.
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Practical Assessment
As part of your assessment for accreditation, you will be required to complete a mini business plan.
This mini business plan will allow you to demonstrate your understanding of how to structure and plan a professional business.
You will receive a mini business plan template to assist you with the practical assessment, downloadable from the bonus resources section.
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Submitting Your Practical Assessment
Once you have completed your practical assessment, you will need to submit it via email to The Zen Den: Spa & Academy.
The assessor will then review your mini business plan against our assessment criteria.
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Receiving Your CPD Certificate
After reviewing your assessments for this course, our assessor will inform you whether you have passed your course or require further support.
If you have passed your course, you will receive your CPD Accredited certificate and some feedback on your assessment.
If you require further support, our assessor will contact you to provide additional support to enable you to pass your course.
