Activate the Circular Economy, Reconciling Economy and Nature
Whether it is from an economic, social, environmental or even a public health point of view, waste is everywhere. It is at the juncture of most of today’s ills: pollution, climate change, the rarefaction of resources and of biodiversity, and negative impacts on our health. It is these same observations and aberrations which encourage us on a daily basis to think and to act differently in order to accompany a thorough change in mindset and in social model.
The methodology we propose in this book is based on a two- pronged approach:
- Design thinking, which consists in choosing a ‘co-creation’ approach with the actors concerned, rapid prototyping and continuous improvement to find and to put in place new ideas and tools.
- Biomimicry, which means allowing 3.8bn years of R&D by nature to rethink systems, matter, and shapes.
The authors help firms, local authorities and non-profits in rethinking their products and services to make them more profitable but also more virtuous for their users and for nature.
Nicolas BUTTIN, graduated from Celsa, one of Paris’ major schools of communication, and was graduated in Design Managment from the London College of Communication, has worked for TNS-SOFRES, a major research and polling agency, and as a project manager at Raymond Interactive - Saguez &
Partners – prior to launching Wiithaa.
BRIEUC SAFFRÉ, who graduated from a business school before becoming a marketing consultant in Sydney then Paris, launched Wiithaa with Nicolas Buttin; he has also written another book, published in 2012, on brand utility.
Nicolas and Brieuc also speak regularly at business schools such as HEC, Audencia or design schools like ENSCI or l’Ecole de design de Nantes and the IEP schools in Paris.